ChildLine
Focusing your homepage on your organisation’s purpose
Lead with what you offer
Start by outlining the support you can offer so that young people who land on your website looking for urgent help understand how and to what extent you will be able to help them. Your first message matters and should focus on the needs of your users.
Further description
Say what you actually do instead of using professional jargon
Users should be able to understand what services you can provide.
Clearly lay out all of your services on your website
Make it obvious for users that the services you are offering are your priority and don’t let other messages such as fundraising take over your communication.
Name services right
Services should be named after what they do. When naming services, focus on being explicit rather than catchy.
Think like a first time user in a crisis
When you are designing your services and platforms, think of the users you are trying to help and make decisions accordingly.
Examples
Share your patterns
We’re constantly on the look out for new patterns. If you have a service/product which you think could be used as a new pattern, we’d love to hear about it.
