Being transparent about your membership system


Anxiety UK clearly describes their different levels of memberships, the costs associated with each and type of support included.

This helps users quickly decide which service is right for them, if any.

Key guidance

When a user comes to a website they should be able to know from the beginning if your product will be able to help them.   

Provide clear information about the type of support different memberships offer.

Provide as much objective detail as possible from an early stage about what their experience will be like. 

Be explicit about the cost and what’s included. Don’t have any hidden costs later down the line.


  • There is a possibility that you will get less traction if you are transparent about the limitations of your service. But you will create greater satisfaction from users and build trust.

Where can I find this?

Anxiety UK membership