Choosing positive images


The Children’s Society uses images and messages that communicate positive messages like determination. 

They show images of young people of different ages and ethnicities, and often use images where people are active, for example playing basketball or boxing.

They show a range of emotions in their images, but do not include young people crying or looking extremely distressed.

Key guidance

Reflect the diversity of the young people you are supporting by representing them through all media on your website and communications. 

Show what is possible rather than focusing on negative experiences.

Choose images that suit the context so people are able to imagine themselves in them.


  • Images can reinforce negative stereotypes, and can also cause harm and distress.

  • Not being represented in images can lead to greater feelings of exclusion for minority groups.

Where can I find this?

The Children's Society Mental Health and Wellbeing A-Z