Focusing your homepage on your organisation’s purpose


ChildLine provides support to young people from trained counsellors, as well as information and advice and tools such as games and a mood journal.

‘Get support’ is one of the first tabs of ChildLine’s website and is also linked on the Homepage. 

Both the Homepage and ‘Get Support’ tab clearly lay out the different services offered by ChildLine and how to access them.

Key guidance

Include a clear sentence explaining your organisation’s purpose front and centre. 

Simple visuals like photos and icons help users quickly understand your services.

Mentioning who your audience is can reassure young people that they are on a website made for them.


  • Don’t let any other messaging - as important as it may feel for your team - obstruct the main message of what your organisation offers to young people.

Where can I find this?

Childline website